There’s something special about knowing where your clothes come from. For Afternoon, that place is the Cotswolds, rolling hills, honey-stone villages, and a heritage of craft that makes it the perfect backdrop for making knitwear with care.
This isn’t fast fashion. It’s slow, thoughtful, and rooted in place. Here’s what “made in the Cotswolds” really means for Afternoon knitwear.
A Landscape That Inspires
The Cotswolds has long been associated with wool. In fact, much of the region’s history was built on it, sheep grazing on lush hillsides, local mills producing some of the finest cloth in England. That heritage lives on today, and it influences everything we do at Afternoon.
Small-Scale, Hands-On Production
Unlike mass-produced knits that roll off machines by the thousands, Afternoon pieces are developed in small batches. Each one goes through:
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Design refinement: Shapes are tested and perfected for wearability.
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Yarn sourcing: Only natural, sustainable, certified fibres make the cut.
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Knitting & finishing: Carefully crafted for comfort, durability, and timeless appeal.
Every detail is deliberate, not rushed.
Why Local Matters
Keeping production rooted in the Cotswolds means:
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Lower impact: No long-haul shipping from faraway factories.
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Transparency: You know where and how your knit was made.
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Connection: Each piece is tied to a place, not just a production line.
When you wear an Afternoon knit, you’re wearing a little piece of the Cotswolds too.
More Than Just Clothes
For us, knitwear isn’t only about looking good. It’s about preserving craft, honouring tradition, and creating something that lasts. The Cotswolds is more than a setting, it’s the heartbeat of Afternoon’s ethos.
The Takeaway
Behind every Afternoon piece is a story of place, care, and craftsmanship. Made in the Cotswolds means made slowly, made thoughtfully, and made to last.
(Want to follow the journey? Join our mailing list or come behind the seams with us on Instagram.)