Afterthoughts

Behind the Seams: How Knitwear is Made in the Cotswolds
Behind the Seams: How Knitwear is Made in the Cotswolds
There’s something special about knowing where your clothes come from. For Afternoon, that place is the Cotswolds, rolling hills, honey-stone villages, and a heritage of craft that makes it the... Read more...
Slow Fashion in Everyday Life: Why Knitwear is the Ultimate Investment
Slow Fashion in Everyday Life: Why Knitwear is the Ultimate Investment
Slow fashion isn’t just about shopping less. It’s about choosing pieces that truly earn their place in your wardrobe, pieces that last, that work hard, and that you actually want... Read more...
Building a Sustainable Wardrobe: Start with Knitwear
Building a Sustainable Wardrobe: Start with Knitwear
A sustainable wardrobe isn’t built overnight. It’s more of a slow, thoughtful process (the fashion equivalent of cooking from scratch rather than ordering fast food). And if you’re wondering where... Read more...
The Complete Guide to Ethical Knitwear in the UK
The Complete Guide to Ethical Knitwear in the UK
Ethical knitwear isn’t just about a cosy jumper. It’s about how that jumper was made, who made it, and what impact it has on the planet once it’s hanging in... Read more...
How to Care for Natural Fibre Knitwear (and Make It Last)
How to Care for Natural Fibre Knitwear (and Make It Last)
Knitwear made from natural fibres, whether it’s lambs wool, alpaca, or cotton, is built to last. But longevity doesn’t happen by accident. Treat your knits right, and they’ll look just... Read more...
Why Natural Fibres Win Every Time
Why Natural Fibres Win Every Time
There’s a lot going on in your wardrobe right now. Specifically, the fabric mix, and if you’ve ever checked a clothing label, you’ve probably spotted acrylic, polyester, nylon… all basically... Read more...
From Sheep to Jumper: The Journey of Natural Fibres in British Knitwear
From Sheep to Jumper: The Journey of Natural Fibres in British Knitwear
If your jumper could talk, what would it say? Hopefully not a story involving oil rigs, plastic pellets, and a lifetime sentence in landfill. Our knitwear’s story is slower, softer,... Read more...
Why the Cotswolds is the Perfect Place to Create Sustainable Knitwear
Why the Cotswolds is the Perfect Place to Create Sustainable Knitwear
When you picture the Cotswolds, you probably think rolling green hills, honey-coloured stone cottages, and sheep. Lots of sheep. (We think of them too, but mostly their wool.)It turns out... Read more...