Slow fashion isn’t just about shopping less. It’s about choosing pieces that truly earn their place in your wardrobe, pieces that last, that work hard, and that you actually want to wear. Enter: knitwear. The unsung hero of slow fashion.
What Is Slow Fashion, Really?
Think of slow fashion as the opposite of panic-buying a £20 jumper you’ll wear twice. It’s about:
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Buying less, but better
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Caring for what you own
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Supporting brands that value people and planet
It’s not a trend, it’s a mindset, and knitwear is the perfect entry point.
Knitwear = Cost Per Wear Gold
That cosy jumper you wear three times a week from October to March? That’s hundreds of wears over just a couple of years. Compare that to the “going out top” you wear twice before retiring it, knitwear comes out on top every time.
Investing in natural fibre knitwear means:
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Durability: Wool and alpaca age beautifully.
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Timelessness: A classic jumper will never not be relevant.
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Versatility: Dress it up, dress it down, wear it year after year.
Everyday Slow Fashion in Action
You don’t need to overhaul your wardrobe to “qualify” as slow fashion. Start small:
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Choose a knit you’ll wear at least once a week.
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Learn how to care for it (hint: don’t over-wash it).
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Commit to repairing instead of replacing.
Slow fashion works when you live with it day to day, not when it’s just a hashtag.
Why Knitwear Tops the List
Of all the categories in your wardrobe, knitwear is where slow fashion makes the biggest impact:
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High wear frequency = maximum value.
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Better material options = natural fibres over synthetics.
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Repair-friendly = holes can be darned, snags can be fixed.
A knit bought thoughtfully can become a genuine wardrobe heirloom.
The Takeaway
Slow fashion isn’t about deprivation, it’s about satisfaction. Knitwear gives you warmth, comfort, versatility, and longevity all in one. That’s why it’s the ultimate slow fashion investment.
(At Afternoon, we believe in making knits that last, designed to be loved now and for years to come. Join our mailing list to see what’s coming next.)