Ethical knitwear isn’t just about a cosy jumper. It’s about how that jumper was made, who made it, and what impact it has on the planet once it’s hanging in your wardrobe.
In the UK, there’s a growing movement of brands proving that knitwear can be beautiful, sustainable, and made with integrity. Whether you’re curious about ethical fashion or ready to overhaul your wardrobe, this guide walks you through everything you need to know.
What Does “Ethical Knitwear” Actually Mean?
“Ethical” gets thrown around a lot, but when it comes to knitwear, here’s what to look for:
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Fair working conditions: Makers are paid fairly and work in safe environments.
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Sustainable materials: Think natural fibres (wool, alpaca, cotton, cashmere) instead of plastics like acrylic or polyester.
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Low-impact processes: Dyeing, knitting, and finishing methods that minimise water, energy, and chemical use.
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Longevity over trends: Timeless designs built to last, not end up in landfill after one season.
Why the UK Is Leading the Way
The UK has deep roots in textile heritage, from Yorkshire’s wool mills to Scotland’s cashmere traditions. Today, many small brands and independent makers are bringing that history into the modern era with a focus on sustainability. Supporting them keeps skills alive, strengthens local economies, and reduces fashion’s reliance on overseas mass production.
How to Spot Truly Ethical Knitwear
Here’s a checklist to help you shop smarter:
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Check the fibre content: Natural > synthetic.
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Look for transparency: Brands that share who makes their products and how.
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Ask about production: Is it local? Small-batch? Traceable?
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Consider care: Can it be repaired, recycled, or composted at the end of its life?
Our Favourites: Small Sustainable Knitwear Brands in the UK
There are incredible independent labels making ethical knitwear right here at home. (And yes, Afternoon is proud to be one of them.) Supporting small brands means your purchase has a direct impact, you’re backing creativity, craftsmanship, and a different kind of fashion system.
Why Ethical Knitwear Is Worth It
Yes, ethical knitwear can cost more than fast fashion. But here’s the truth: when you invest in something made with care, it lasts. You buy fewer pieces overall, reduce waste, and support people who are doing things differently.
The Takeaway
Ethical knitwear in the UK isn’t a trend, it’s a movement. By choosing pieces made responsibly, you’re not only building a more sustainable wardrobe but also shaping the future of fashion.
(Afternoon is part of that future. Want to see more? Check out our collection.)